Local store review Copywriting Project

Copywriting Project

1. **Client Overview:** A local Wholesale General Store, a local business offering a wide range of household goods, groceries, stationaries and daily essentials to the community.

2. **Project Description:** Managed Instagram account, creating engaging posts and ads to promote weekly specials, new product arrivals, and community events.

3. **Campaign Objectives:** Increase local brand awareness, drive foot traffic to the store, and engage with the local community through interactive and informative content.

4. **Creative Strategy:** Developed a content plan focusing on weekly promotions, customer testimonials, and behind-the-scenes looks at store operations to build a connection with the community.

5. **Performance Metrics:** Achieved some increase in Facebook followers and a little rise in post engagement. Promotions highlighted on social media led to a boost in store foot traffic.

6. **Additional Skills:** Skilled in using social media management tools like Hootsuite and Canva, experienced in community engagement, and adept at leveraging analytics to refine content strategy.