Social Media Copywriting Project
1. **Client Overview:** Local Fitness Studio, specializing in fitness classes and personal training services, targeting health-conscious individuals in urban areas.
2. **Project Description:** Managed Instagram account, crafting posts, stories, and ads to promote fitness programs, engage with followers.
3. **Campaign Objectives:** Increase brand awareness, boost engagement through interactive content, and drive traffic to the studio’s website for class bookings.
4. **Creative Strategy:** Developed a content calendar focused on fitness tips, client success stories, and promotional offers to maintain a consistent brand voice and encourage community interaction.
5. **Performance Metrics:** Achieved a 25% increase in Instagram followers, with a 20% improvement in engagement rate. Ads promoting new classes resulted in a 15% increase in class bookings within the first month.
6. **Client Testimonial:** "The social media efforts led have been instrumental in growing our online presence and driving new client sign-ups. Their creativity and strategic approach have exceeded our expectations."
7. **Additional Skills:** Proficient in social media management tools like Hootsuite and Buffer, adept at analyzing performance metrics to optimize content strategy and ROI.
