Fragmynt Website Redesign
Ela Singh
UI/UX Study: Fragmynt Website Redesign
Introduction
This report presents a UI/UX study of the redesigned Fragmynt website, developed using Figma and Webflow. The primary objective of this redesign was to enhance the user experience and improve the overall usability of the platform.
Project Scope
The redesign focused on the following key areas:
Homepage: Revamp the homepage to provide a clearer understanding of Fragmynt's offerings and value proposition.
Navigation: Improve the site's navigation structure for easier user flow.
Visual Design: Enhance the visual appeal and consistency of the design elements.
User Experience: Optimize the user journey and ensure a seamless interaction.
Design Process
Research and Analysis:
Competitive Analysis: Analyzed competing platforms to identify best practices and potential improvements.
User Research: Conducted user interviews and surveys to gather insights into user needs and preferences.
Heuristic Evaluation: Evaluated the existing website using established usability heuristics.
Wireframing:
Created low-fidelity wireframes to establish the basic structure and layout of the redesigned website.
Focused on information hierarchy, navigation, and content placement.
Prototyping:
Developed interactive prototypes in Figma to test the wireframes and gather feedback from users.
Iterated on the design based on user testing results.
Visual Design:
Created a comprehensive design system, including color palette, typography, and iconography.
Applied the design system to the prototypes, ensuring consistency and visual appeal.
Development:
Implemented the design in Webflow, utilizing its robust features and capabilities.
Optimized the website for performance and accessibility.
Key Improvements
Enhanced Homepage: The redesigned homepage provides a clear and concise overview of Fragmynt's services, making it easier for users to understand the value proposition.
Improved Navigation: The navigation structure has been simplified, making it more intuitive for users to find the information they need.
Enhanced Visual Design: The website now has a more modern and visually appealing aesthetic, with consistent use of color, typography, and imagery.
Optimized User Experience: The redesign has focused on improving the overall user experience, making it easier for users to navigate the site and complete their tasks.
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Posted Sep 28, 2024
Redesigned the Fragmynt website for better UX, enhancing the homepage, navigation, and visual design while implementing a design system based on user research.
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