Fintech Web App

Designed a platform that can improve the digital economy in Cyprus by connecting buyers and suppliers. Created online stores, sent invoices, processed payments, created tenders, and a B2B marketplace.

Prepared a roadmap and started the UX process, including stakeholder interviews, user interviews, personas, competitors analysis, sitemaps, journeys, wireframes, designs, QA, usability testing, and improvements.

Built the brand strategy and identity, including the brand book, style guide, tone of voice, and the main website for the Jinius platform. I also did some live testing with users and conducted a UX audit for each developed feature.

Worked on building a B2C eCommerce website with Salesforce. I started by getting data about the real users and their different backgrounds. Worked with a research company to evaluate the market.

Retrieved all the data needed and built the personas. Created the user journeys. Worked to build the brand guidelines and transition from B2B to B2C with a new set of colors and some other modifications. 

Built a very nice and engaging design that was loved by all team members.