Defining Marketing Personas for London focused recycling app

The goal that I wanted to keep in my mind is to portray these personas in a way that will be helpful for a copywriter to create a compelling story, for a designer to craft visuals that relate to people and, last but not least, I strive to define each of the categories in a way thats gets brands' target to use the product.

I let the data from Quantitative Analysis guide me and my creativity by:

conducting user research

identifying market opportunities & pain points

analyzing and gathering data from global trends