Brand Persona Profile
Christina Klochai
Defining Marketing Personas for London focused recycling app
The goal that I wanted to keep in my mind is to portray these personas in a way that will be helpful for a copywriter to create a compelling story, for a designer to craft visuals that relate to people and, last but not least, I strive to define each of the categories in a way thats gets brands' target to use the product.
I let the data from Quantitative Analysis guide me and my creativity by:
conducting user research
identifying market opportunities & pain points
analyzing and gathering data from global trends
Introduction to the 4 categories of marketing personas
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Posted Jan 18, 2023
An in-depth profile of brands' target buyer/user/customer
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