Product Campaign Strategy & Development

Christina Klochai

Brand Strategist
Digital Marketer
Asana
SEO
Zoom
Evapolar

Overview 🔎

#ChillTheOcean campaign is a special project with the NPO The Ocean Agency, dedicated to supporting innovative and effective ocean restoration. 

Issue & Solution 🤝

Moved by the issue of ocean warming, we were focused on the issue of damaged by climate change coral reefs in Sumberkima village in Northern Bali. The restoration started in 2021 and the process takes 3-5 years.
This has encouraged Evapolar to dedicate the launch of the limited edition evaCHILL air cooler Ocean Blue to a mission. Every 15% of sales of our new evaCHILL Ocean Blue are donated to The Ocean Agency.

Execution included

Partnership with The Ocean Agency
Graphic Design & Copywriting of promo materials
Product & Lifestyle photoshoots
Media coverage via Newsletter, Influencer Partnership program, Paid Ads
Dedicated Landing Page
View post on Instagram
 

Results 🗣

Over 2000 donations and thousands of impressions in total campaign reach.
View post on Instagram
 
Design series for IG Stories
Design series for IG Stories
Promo pack: AR filter, Influencer Collabs, Paid Ads, Email
Promo pack: AR filter, Influencer Collabs, Paid Ads, Email

2021

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