Product Campaign Strategy & Development

Overview 🔎

#ChillTheOcean campaign is a special project with the NPO The Ocean Agency, dedicated to supporting innovative and effective ocean restoration. 



Issue & Solution 🤝

Moved by the issue of ocean warming, we were focused on the issue of damaged by climate change coral reefs in Sumberkima village in Northern Bali. The restoration started in 2021 and the process takes 3-5 years.

This has encouraged Evapolar to dedicate the launch of the limited edition evaCHILL air cooler Ocean Blue to a mission. Every 15% of sales of our new evaCHILL Ocean Blue are donated to The Ocean Agency.



Execution included

1. Partnership with The Ocean Agency
2. Graphic Design & Copywriting of promo materials
3. Product & Lifestyle photoshoots
4. Media coverage via Newsletter, Influencer Partnership program, Paid Ads
5. Dedicated Landing Page



Evapolar Air Coolers on Instagram: “Reefs changing news! Today …

Evapolar Air Coolers on Instagram: “Reefs changing news! Today …

Evapolar Air Coolers shared a post on Instagram: “Reefs changing news! Today is the first day of our #ChillTheOcean campaign. We’re thrilled because together, …



Results 🗣

Over 2000 donations and thousands of impressions in total campaign reach.











Evapolar Air Coolers on Instagram: “This Is Everything You Need…

Evapolar Air Coolers on Instagram: “This Is Everything You Need…

Evapolar Air Coolers shared a post on Instagram: “This Is Everything You Need To Create Your Own Yoga Corner 🍃Evapolar Edition🍃
Whether you prefer to do yoga i…



Design series for IG Stories

Promo pack: AR filter, Influencer Collabs, Paid Ads, Email