Product Campaign Strategy & Development
Christina Klochai
Overview 🔎
#ChillTheOcean campaign is a special project with the NPO The Ocean Agency, dedicated to supporting innovative and effective ocean restoration.
Issue & Solution 🤝
Moved by the issue of ocean warming, we were focused on the issue of damaged by climate change coral reefs in Sumberkima village in Northern Bali. The restoration started in 2021 and the process takes 3-5 years.
This has encouraged Evapolar to dedicate the launch of the limited edition evaCHILL air cooler Ocean Blue to a mission. Every 15% of sales of our new evaCHILL Ocean Blue are donated to The Ocean Agency.
Execution included
Partnership with The Ocean Agency
Graphic Design & Copywriting of promo materials
Product & Lifestyle photoshoots
Media coverage via Newsletter, Influencer Partnership program, Paid Ads
Dedicated Landing Page
Results 🗣
Over 2000 donations and thousands of impressions in total campaign reach.
Design series for IG Stories
Promo pack: AR filter, Influencer Collabs, Paid Ads, Email
Like this project
Posted Nov 30, 2022
Evapolar x The Ocean Agency campaign to protect our ocean
![Tone of Voice [ bespoke jewelry boxes ]](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/me2l0i9gahpykjpyksqm.avif)
