Tone of Voice [ bespoke jewelry boxes ]

J`amois is Ukrainian born brand of bespoke ring boxes selling worldwide and founded by Chief of Magic Yana Anokhina. 

J`amois faced rebranding and was in need of a brand identity, that would match the magic process of the production and lucid dreams of the founder. Starting our journey with the target market research, then followed by brainstorming with a copywriter & founder Yana to make sure the audience will gain a better sense of what the brand stands for and what we they in common. Resulting in complete communication guidance.

This text guidance includes:

brand personality

communication style

message architecture

DO’s & DON’Ts

a shareable tasty brand presentation