I've conducted a marketing research based on both primary and secondary data.

Survey Design and Implementation: Successfully designed and deployed a detailed user survey with over 30 targeted questions addressing a broad spectrum of issues, from user profile preferences to messaging functionalities. This initiative captured insights from over 1,000 respondents, ensuring a robust dataset for analysis.

Cultural Insight Extraction: Extracted and synthesized complex insights into Vietnamese dating culture, enhancing the company’s understanding of a market segment comprising over 60% of the app’s user base.

Diverse User Feedback: Managed the influx of varied opinions from simplicity and ease of use to preferences for sophisticated matching algorithms, gaining deep insights into Vietnamese dating culture and user needs.

Data Analysis: Dedicated extensive hours to analyzing survey data, interpreting charts, and graphs to identify patterns and trends, which informed and guided strategic product development decisions. I've used Power Bi and NVivo to conduct whole picture of market.

Customization Insights: Recognized the importance of personalized features within the app, based on distinct preferences identified among different user groups.