@carrollandcoweddings is a wellness-driven wedding planning studio serving the Boston and New England areas, helping couples create intentional, elevated celebrations with calm, clarity, and joy at every step.

Developed a cohesive content strategy aligned with the brand's values: intentional planning, emotional wellness, and elegant design.

Created and maintained a content calendar that balances educational tips, wellness-focused posts, business content, and behind-the-scenes glimpses.

Created engaging captions for posts and taglines for reels that captured the voice of a calm, supportive, and elevated wedding planner, enhancing engagement and storytelling value.

Curated photos and videos from the founder of Carroll & Co.'s archives that align with the brand’s aesthetic.

Emphasize Carroll & Co.’s differentiators, like the wellness-centered approach to planning and the idea that hiring a planner is a form of self-care.

Between the first week of May and the end of June 2025, Carroll & Co. achieved the following results:

An overall increase of +20k views, representing a 940% increase in the accounts reached, by publishing one Instagram ad (a services post) that garnered two new followers, 240 link clicks, and almost 16k views.

A total of +2.2k views for reels and posts, reflecting a 2,966% increase from April, with 67% of the views coming from non-followers, which is a 2,648% rise from April.

An increase in followers from 110 to 139.