VIP Design Intensive

Brand Design | Collateral Design | Packaging Design | Social Media Graphics

Peach and Pearl, a luxury swimwear brand and personal passion project, embraces sustainability and caters to all women. The brand, symbolized by the peach's warmth and femininity and the pearl's purity and elegance, reflects the founder's passion for the ocean and timeless elegance.

Peach & Pearl's brand identity perfectly balances timelessness and elegance. I opted for a minimal sans-serif with an eye-catching ampersand for contrast.

To continue the beach vibe beyond the logo, the color palette combines coastal sophistication with natural beauty.

Packaging was designed for customers to reuse over time.