Red Thunderbolt Brand Identity Design

Red Thunderbolt is a premium bus service redefining solo travel with bold performance and welcoming comfort.

Red Thunderbolt needed a striking brand identity that reflects its dynamic energy while staying approachable to independent travelers. I designed a modern combination mark blending a sharp thunderbolt symbol with clean, bold typography. The color palette features vibrant reds paired with sleek metallic tones, evoking speed, power, and premium quality. The logo is versatile across large-scale bus exteriors, digital media, and marketing materials. The result captures Red Thunderbolt’s mission: delivering thrilling, high-performance journeys while maintaining an inviting, customer-friendly vibe.