Brand Identity Design for Future X

Future X is a rising streetwear brand made for Gen Z who are shaping tomorrow’s culture. The brand reflects confidence, individuality, and a forward-thinking attitude.

Future X needed a bold and versatile brand identity to capture the energy of its target audience. The focus was on designing a minimal, futuristic wordmark that feels edgy yet clean across apparel, digital, and print. The typography was carefully customized to give the logo a distinct character — with sharp cuts, dynamic angles, and balanced spacing — all while keeping it highly legible for clothing tags, social media, and merchandise. The result is a logo that feels fresh, modern, and confident, perfectly embodying the brand’s values: bold, minimal, progressive, and unapologetic.