Elegant Wordmark Design for Shiny Hazel

Shiny Hazel is a pastry brand delivering all-American baked goods with elegance and love, served in 5-star restaurants but made affordable for all.

The brand needed a modern, elegant wordmark that could reflect both luxury and approachability. I focused on crafting a minimal, white wordmark that feels high-end yet warm — perfectly mirroring the company’s vision of premium quality made accessible to people on a budget. The typography was refined with gentle curves and modern simplicity to evoke trust, sophistication, and timelessness. Designed with digital scalability in mind, the logo is optimized for clean display on their website and future online presence. The final result expresses a quiet elegance that aligns with Shiny Hazel’s identity — classy, modern, and made with love.