La Carambada 16 is an independent law firm with a feminist focus, specializing in government projects across Mexico City's diverse municipal landscape.

The firm needed a brand identity that would honor their ideological foundation while establishing credibility in government circles. The challenge involved balancing feminist principles with institutional professionalism, requiring a sophisticated approach to cultural storytelling.

Brand foundation: The identity draws from the legend of La Carambada, a notable Mexican woman, while incorporating the number 16 to represent Mexico City's boroughs, creating a meaningful connection between historical female empowerment and contemporary legal practice.

This cultural grounding allows the firm to position itself as both institutionally capable and ideologically committed, bridging traditional legal authority with progressive values.