Plura Motors specializes in the purchase and sale of pre-owned vehicles, with a focus on high-end models. The client needed a visual identity that would reflect their vision of strength and simplicity. The solution was a robust, monochromatic, and modular brand design.
The outcome: A versatile visual system that communicates reliability and elegance across all touchpoints, perfectly aligned with the brand’s premium positioning.
A monochromatic, modular system anchored in Helvetica for Plura Motors®, reflecting strength and simplicity in high-end pre-owned vehicle sales with elegance.