Bold Brand Identity for Plura Motors® Pre-Owned Vehicles by Alfredo HinojosaBold Brand Identity for Plura Motors® Pre-Owned Vehicles by Alfredo Hinojosa

Bold Brand Identity for Plura Motors® Pre-Owned Vehicles

Alfredo Hinojosa

Completed work

Brand Design

Art Director

Copywriter

Adobe Illustrator

Adobe InDesign

Automotive

Plura Motors®

Plura Motors specializes in the purchase and sale of pre-owned vehicles, with a focus on high-end models. The client needed a visual identity that would reflect their vision of strength and simplicity. The solution was a robust, monochromatic, and modular brand design.

The outcome: A versatile visual system that communicates reliability and elegance across all touchpoints, perfectly aligned with the brand’s premium positioning.

Client's website: Plura Motors®

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Completed work

Posted Oct 15, 2025

A monochromatic, modular system anchored in Helvetica for Plura Motors®, reflecting strength and simplicity in high-end pre-owned vehicle sales with elegance.

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