Pura Sonrisa is a wine project where each batch features a new poem written by the owner.

The client needed to develop a visual identity that simplified the existing complex label, elevated the overall presentation, and moved away from the traditional “aged barrel” wine aesthetic. The solution was a clean, minimal and typographic label, featuring illustrative photography with a harsh flash aesthetic for posters that allows each poem to stand out while maintaining a consistent, approachable design.

The outcome: A distinctive and adaptable label that highlights the owner’s poetry, brings freshness to every batch, and reinforces the wine’s unique personality.