Highpark is a luxury apartment building located in San Pedro Garza García, Nuevo León, Mexico, developed by Rojkind Architects, one of Mexico's most internationally renowned architectural firms.

Given the prestige of the project and its architectural distinction, the visual branding required a sophisticated approach that would reflect simplicity, minimalism, and elegance while honoring the building's defining characteristic: organic shapes.

The solution: A logo that mirrors the fluid, organic forms present in the building's architecture, creating visual consistency between the physical structure and brand identity.

The final branding successfully translates the architectural language into a visual system that embodies luxury through restraint, allowing the organic geometry to speak for itself.

Experience the design: Highpark