This pitch deck highlights Moi’s market opportunity, the science behind its unique formulation, and the brand’s mission to redefine social and personal enjoyment. From its wellness-focused positioning to its innovative delivery technology, Moi is poised to lead a new movement in the beverage industry: one where pleasure meets purpose, and self-care is celebrated in every sip.

Moi represents the next evolution in beverage innovation—a new category of non-alcoholic, euphoric beverages designed for modern consumers seeking pleasure, relaxation, and mental wellness without the drawbacks of alcohol. In a world where alcohol consumption is declining and younger generations prioritize health, mindfulness, and self-care, Moi offers an alternative that honors tradition while embracing modern science.

At the heart of Moi is Sceletium Tortuosum, a natural botanical used for centuries in South Africa to relieve stress and enhance mood. Backed by contemporary research, Sceletium shows promising effects in alleviating anxiety and depression, with pharmaceutical-grade versions like Zembrin currently undergoing clinical trials. Moi brings these benefits into an accessible, everyday beverage format—transforming the way people unwind, socialize, and celebrate.

Using advanced nanotechnology, Moi delivers a water-soluble formulation of Sceletium, ensuring consistent potency, rapid absorption, and a reliable euphoric experience. Each bottle is crafted to provide a soothing yet uplifting effect, blending wellness, pleasure, and ritual into a single, modern product. Moi is more than a beverage—it’s a lifestyle statement, a self-care ritual, and a social experience rolled into one.