TWIGZ Craft Pretzels Pitch Deck Design
Umar Tanveer
1 collaborator
TWIGZ Craft Pretzels Pitch Deck Design – Bold CPG Snack Brand Presentation
I designed a comprehensive pitch deck for TWIGZ Craft Pretzels, a proudly Canadian, family-owned snack brand founded in 2019 with a bold mission: to completely redefine the pretzel category. TWIGZ is not about traditional, bland snacking—it’s about delivering intense, flavour-forward experiences that resonate with modern consumers seeking excitement, quality, and better-for-you options.
The pitch deck was crafted to clearly communicate TWIGZ’s unique market positioning as a “Better For You” lifestyle snack brand, combining unforgettable taste with conscious snacking. Through strong visual hierarchy, impactful messaging, and clean, energetic layouts, the presentation highlights how TWIGZ has built a cult-like consumer loyalty driven by bold flavors, authenticity, and brand personality.
A key focus of the deck was showcasing TWIGZ’s strong appeal to Millennials and Gen Y consumers, positioning the brand as more than just a snack—an extension of an active, social, and flavor-driven lifestyle. The narrative emphasizes TWIGZ’s high category incrementality, demonstrating how the brand attracts new snack buyers while remaining highly complementary to other salty snack purchases, making it a compelling opportunity for retailers and investors alike.
From a strategic perspective, the pitch deck communicates TWIGZ’s ability to stand out in a crowded snack aisle through:
Bold, differentiated flavor innovation
A clean-label, better-for-you snacking philosophy
Strong emotional branding rooted in Canadian heritage and family ownership
Clear market relevance and scalable growth potential
The final presentation deck balances brand storytelling, consumer insight, and commercial viability, ensuring it speaks effectively to stakeholders, partners, and investors. This project showcases my ability to translate a brand’s essence into a visually compelling and strategically sound pitch deck that drives confidence, clarity, and excitement.
THE MOST UNBORING PRETZEL!
Fun, bright & bold
Bold flavours consumers crave!
On-trend, innovative snack
Leading category growth!
Snacks Pitch Deck Design
A BETTER-FOR-YOU PRETZEL
NO MSG
NO HIGH FRUCTOSE CORN SYRUP
BAKED NOT FRIED
55-70% LESS FAT THAN CHIPS
CHOLESTROL FREE
0 TRANS FAT
Healthy Snacks
TWIGZ IS WELL POSITIONED FOR THE SNACKING REVOLUTION
Snacking often replaces meals, with 70% of consumers snacking at least twice a day
Snack Revolution
REVOLUTIONIZING CATEGORY GROWTH
TWIGZ is the fastest growing Pretzel brand in Canada with leading velocities and a strong growing dollar share position
REVOLUTIONIZING CATEGORY GROWTH
BROAD CHANNEL DISTRIBUTION IN CANADA
Distribution in Canada
TWIGZ OPPORTUNITY AT RETAILER A $XMM
Twigz Opportunities
2026 SNEAK PEEK: EVEN BETTER FOR YOU!
No change in flavor, texture, or crunch
Heart-healthy avocado oil replaces canola
Meets growing demand for clean-label snacks
Delivers on wellness without sacrificing taste
2026 Sneak Peak
TWIGZ IS THE OFFICIAL SNACK PARTNER FOR AIR CANADA
Exposure to 40 million customers annually across North America
We receive comments daily from passengers seeking where they can buy Twigz at Grocery!
Official Partner for Air Canada
TRUST TWIGZ TO GROW YOUR CATEGORY SALES AND PROFIT
Sales and Profit Category
Thank You
Thank You
Healthy Snacks Presentation Design
Need a Pitch Deck that stands out? Hire me to design presentations that impress and convert.
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Posted Jan 2, 2026
Designed a bold pitch deck for TWIGZ Craft Pretzels, showcasing a better-for-you snack brand with strong flavor innovation and loyal millennial appeal.
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Timeline
Jun 25, 2025 - Jun 30, 2025
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