SculptZone makes you move and enjoy your life, like never before. As the fitness scene evolved, Anthony saw the need to grow and solidify their position as the NO.1 reformer pilates studio in Ireland.

Anthony and his partner Kim partnered with Three Design for a brand new website and fresh new look to their brand identity.

While SculptZone had built a strong reputation in their old small studio, they needed a social presence to keep growing. Competitors were emerging, and Anthony risked being pigeonholed as just another studio. The opportunity was clear: reposition SculptZone as the go-to studio for reformer pilates while being friendly and human.

What makes SculptZone unique:

• Cares to all types of levels

• Professional coaching - helped prepare Olympic athletes

• Top notch equipment

• One-on-one sessions with certified instructors

Anthony had graphic assets already done from another designer when we started the partnership. However, these assets weren't used in the end. They weren't a good fit for the brand. So we decided to create everything from scratch, use tailored illustrations that fit the brand direction, and modify the colors to be friendly and playful at the same time. All of this complements the rounded look of other elements.

Bringing the strategy to life through design.

We created a fresh visual system alongside the verbal identity. We chose Plus Jakarta Sans as the main typeface, it fits the rounded look we gave the site perfectly. It also balances professionalism with creativity.

What we did:

• Custom made illustration

• Hand-made iconography

• Type, color, grid system

• Brand guidelines