Brand Identity | AI Medical Device Pitch Deck
Scott DS Young
Verified
Project: Fundraising Pitch Deck
Client: AI Doctors Platform: AI Medical Device Startup (HealthTech)
The Client Needs
AI Medical Device Platform is an emerging innovator focused on advancing healthcare through intelligent diagnostics and smart, data-driven tools.
By blending medical expertise with cutting-edge AI technology, the company is building solutions designed to support clinicians, streamline workflows, and improve patient outcomes.
Client’s Goal
The client needed a complete brand identity built from scratch—something modern, credible, and ready for the medical tech landscape. My work centered on creating a memorable logo and a cohesive Deck Design System that would elevate all presentations with a professional, consistent, and visually aligned look.
Target Audience
Their audience includes healthcare leaders, founders, medical directors, and C-level executives, who evaluate new technologies. These are analytical, mission-driven decision-makers looking for trustworthy innovation and clear value.
The design system and visual assets were created for use across:
Investor and partnership decks
Sales and product presentations
Internal communications and brand materials
What I Delivered
A modern visual system with consistent layout, typography, and color application
A rebuilt slide structure that guides investors through the problem, product, market logic, and growth case
Custom charts, infographics, and diagrams that make the complex feel obvious
Integrated brand identity and iconography
Final investor-ready deck optimized for both presenting and sending
Extras
Mobile app wireframes + light motion added to icons for extra clarity and charm
LOGO & BRAND IDENTITY
The core of the project was to create a visual identity that communicates growth, momentum, and technology. The logo design features a dynamic, abstract anti-fragility mark that suggests forward movement and interconnected systems, reflecting the company's integrated approach to revenue generation.
The color palette, centered around a Mid Day Blue, was chosen to evoke growth, success, and energy. Paired with a modern, geometric Sans Serif font, the identity is designed to be bold, confident, and memorable, positioning AI Medical Device as an innovative leader in its field.
Need your C-level Pitch Deck outline designed into your story to
get the funding? Let’s talk.
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What the client had to say
Kind and patient. Very through and fast
Charles Sine, Anti-Fragility Health
May 20, 2025, Client
Posted May 23, 2025
Investor-ready Series B pitch deck for AI-Doctors — translating complex AI-healthtech and market data into clear visuals, charts, and a compelling growth story.
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Timeline
May 5, 2025 - May 20, 2025
Clients
Anti-Fragility Health
