Brand Identity | AI Medical Device Pitch Deck

AFHC primarily targets individuals seeking personalized, preventative, and functional medicine to manage or reverse chronic illnesses. Their clients are health-conscious and willing to invest in proactive wellness strategies, making clear communication through a professional pitch deck critical.

The client’s original deck had inconsistent layouts, heavy content, and clashing colors — making it hard to deliver a clear, investor‑ready pitch.

I worked as the sole content‑structurer and designer — reorganizing slide flow, refining copy, harmonizing layouts, and applying clean brand colors and typographic hierarchy.

I simplified each slide to focus on one core idea, reduced clutter, and emphasized clarity and readability. I kept the design clean to let data and messaging stand out.

The result is a polished, cohesive deck that clearly communicates AFHC’s value in personalized, preventative, functional medicine — poised to impress investors at first glance.

The core of the project was to create a visual identity that communicates growth, momentum, and technology. The logo design features a dynamic, abstract anti-fragility mark that suggests forward movement and interconnected systems, reflecting the company's integrated approach to revenue generation.

The color palette, centered around a Mid Day Blue, was chosen to evoke growth, success, and energy. Paired with a modern, geometric Sans Serif font, the identity is designed to be bold, confident, and memorable, positioning AI Medical Device as an innovative leader in its field.