Água de Coco: E-commerce Redesign
Caroline Bezerra
About the client
Água de Coco is a brazilian brand of beachwear and home decor items, created by fashion designer Liana Thomaz. The brand's proposition is to bring unquestionable quality pieces with authentic identity.
Challenge
Redesign the interface of the current online store within the guidelines of the VTEX platform.
Objective
Connecting the e-commerce with the audience of physical stores by showcasing the brand's premium identity and highlighting editorial-style photos.
Results
E-commerce with a more minimalist interface, bringing more lightness and emphasis to the products, featuring the functionality of suggesting Looks and optimized for mobile.
See on live here
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Posted Oct 5, 2023
Redesign the interface of the current online store, connecting the e-commerce with the audience of physical stores by showcasing the brand's premium identity.
