[👩🏾‍💻 Brand Design/ Graphic Design ] The Current Event Series

Kaylyn Hill

Brand Designer

Graphic Designer

Creative Director

Canva

Google Drive

Notion

The Experience and Scope

Kaylyn developed a comprehensive brand identity for "The Current Event Series," a rolling pop-up event series that fosters a community of vendors, sponsors, and attendees. The event donates 20% of its proceeds to a nonprofit organization, emphasizing innovation, impact, and collaboration.

Project Duration: 1 week

Kaylyn's Vision

The brand identity of The Current Event Series exudes a sense of excitement, movement, and progress. It is a space where creativity flourishes, connections are made, and positive change is encouraged. The visual elements, brand voice, and mission statement all work together to convey a sense of unity, diversity, and purpose in the event series. Whether you're a vendor, sponsor, or attendee, The Current Event Series promises an experience that leaves a lasting impression and makes a meaningful contribution to the community.

After one quick revision round, Kaylyn was able to augment the following deliverables for The Current Event Series:

Logo design with variations (color, black and white, grayscale).

Color palette guide with hex codes and color usage recommendations.

Font pairings for titles/headers and body text.

High-quality event photography guidelines and recommendations.

Brand voice guidelines with sample messaging.

Mission statement, tagline, and slogan proposals.

Mood board showcasing visual elements for the brand identity.

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Posted Sep 10, 2023

Augmenting a small Black owned business' branding vision for The Current Event series- a national pop up event series that hosts various Black- owned vendors!

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