[👩🏾‍💻 Brand Design/ Graphic Design ] The Current Event Series by Kaylyn Hill

[👩🏾‍💻 Brand Design/ Graphic Design ] The Current Event Series

Kaylyn Hill

Brand Designer

Graphic Designer

Creative Director

Canva

Google Drive

Notion

The Experience and Scope

Kaylyn developed a comprehensive brand identity for "The Current Event Series," a rolling pop-up event series that fosters a community of vendors, sponsors, and attendees. The event donates 20% of its proceeds to a nonprofit organization, emphasizing innovation, impact, and collaboration.

Project Duration: 1 week

Kaylyn's Vision

The brand identity of The Current Event Series exudes a sense of excitement, movement, and progress. It is a space where creativity flourishes, connections are made, and positive change is encouraged. The visual elements, brand voice, and mission statement all work together to convey a sense of unity, diversity, and purpose in the event series. Whether you're a vendor, sponsor, or attendee, The Current Event Series promises an experience that leaves a lasting impression and makes a meaningful contribution to the community.

After one quick revision round, Kaylyn was able to augment the following deliverables for The Current Event Series:

Logo design with variations (color, black and white, grayscale).

Color palette guide with hex codes and color usage recommendations.

Font pairings for titles/headers and body text.

High-quality event photography guidelines and recommendations.

Brand voice guidelines with sample messaging.

Mission statement, tagline, and slogan proposals.

Mood board showcasing visual elements for the brand identity.

Like this project

Augmenting a small Black owned business' branding vision for The Current Event series- a national pop up event series that hosts various Black- owned vendors!

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