Julia Crimmen Ceramics
Rohan Poolhouse
Julia Crimmen Ceramics
Crafting a digital experience as beautiful as the work itself.
Brief
Julia Crimmen has built an exceptional reputation for her beautifully handcrafted ceramics, with a loyal customer base, thriving online sales and a distinctive brand inspired by the Cornish landscape.
The existing website had served the business well, but as the brand evolved, it was time for the digital experience to evolve with it. Our role wasn’t to reinvent the business-it was to refine it. To take everything that already worked and make it work even better.
The Challenge
Julia Crimmen already had a successful online presence and a recognisable style that collectors and customers loved. The challenge was preserving that identity while creating a website that felt more premium, was easier to navigate and encouraged visitors to browse, engage and ultimately purchase.
For an artist, every detail matters. The website needed to reflect the same craftsmanship, simplicity and attention to detail found in every piece that leaves the studio. It also needed to make shopping effortless, showcase the collections more effectively and reinforce the quality of the brand from the very first click.
What We Delivered
Complete website redesign
User experience (UX) improvements
Ecommerce optimisation
Mobile-first responsive design
Search engine optimisation (SEO)
Improved product presentation
Streamlined customer journey
Brand refinement
Ongoing technical support and website management
Full story here: https://poolhou.se/project/julia-crimmen/
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Posted Aug 12, 2026
With thriving sales and a distinctive brand, Julia Crimmen needed an online store and digital experience as beautiful as the work she was creating.
