A fresh perspective in the world of ultra luxury Superyachts.

Taking influence from contemporary art and the sea itself, the idea was to create something that felt different. Merging vintage photography and poetry with carefully curated imagery of new Superyachts, the brand aimed to capture the imagination of potential buyers. Less about simply showing off a boat, more about capturing that all important feeling of what it might be like to own one.

Poolhouse was initially invited to create a single landing page, essentially acting as a digital business card for SEA Yacht Group’s founder. Something simple to refer to whilst selling his vision to potential brand partners and clients. It worked. The next phase was to expand the initial concept into a full multi-page website. Introducing refined brand typography and colour palette, the site needed to showcase a carefully selected range of Superyachts, alongside a much broader selection of more modestly priced luxury day yachts.

As the range grew, so did the requirements. The site needed a network of enquiry forms, carefully adapted for each individual brand landing page, alongside a full CMS allowing product pages to be continually updated as each manufacturer developed and refined their ranges. Poolhouse continued to stay onboard, providing monthly maintenance and helping out with the more complex updates whenever needed. Then came the biggest phase yet. A full company rebrand, alongside the introduction of the complete ranges from two of the biggest stars in the luxury yachting world, Italy’s creme de la creme of Superyacht brands, Sanlorenzo and Bluegame.

After many in-depth discussions to understand the finer details of the business and the next phase the brand was setting sail for, Poolhouse worked alongside SEA Yacht Group’s in-house branding team to bring the new concepts to life. Taking various ideas and visions and turning them into functioning web page designs that could be rolled out across different brand landing pages and hundreds of individual product pages. The challenge was building a system that could handle huge amounts of content without losing the personality that made the brand different in the first place. We took the same approach with each brand and their products, every Superyacht model had it’s own story that needed to be told so we created a CMS that allowed for this. Alongside the core website work came video edits, popups, page speed fine tuning, SEO and all the other little details needed to keep the digital side of the business moving.

Read the full case study here: poolhou.se/project/sea-yacht-group