Addra Labs
Kyle Duford
Addra Labs
Brand StrategyCampaignNamingCopywritingIdentity
Collaborators
Kyle Duford, ECD, Naming, Brand work, Photography
Chris Heuvel, Creative Direction
Karl Tremper, UX Design, Animation
"We have a new protein bar, and we don't know what to do with it." That was the email I received from old friends who had created a science-backed protein bar with added leucine, an amino acid that helps "jumpstart" protein muscle recovery. The result: ADDRA Labs, its entire brand strategy, visual ID, website, and package designs for the individual bars and boxes.
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Posted Sep 25, 2026
Addra Labs — launched a science-backed protein bar brand with naming, strategy, identity and photography direction.
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