Commission, 2026. Identity, website, product interface, motion, out of home

Good design is easy to spot. Whether it sells is another question.

Client

KMSWERK

Year

2026

Scope

Identity, website, product interface, motion, out of home

Role

Design and front-end, with the KMSWERK team

Live

KMSWERK scores 718 products twice: a design score across nine criteria, each with a reason and a confidence level, and a market score built only from figures whose source can be opened and read. Design awards do not count, and where no source exists, no market score is given. The brand had to make that position clear at a glance.

Across the 714 products with a documented outcome, design score and outcome correlate at 0.14. The identity reduces that finding to one sign, ≠. The site writes “Design = Market.” as an equation and strikes it through; the two bars of the sign become the axes of the chart, and the stroke that cuts them becomes the arrow on every button.

The Kw mark, the wordmark, the website and the product interface, in English and Chinese. The posters carry one product and its two scores and no slogan, so the numbers argue. All figures as published on kmswerk.com on 1 November 2026.

1.1The KMSWERK product film, 16:9.

2.1The Kw mark.

2.2Reversed.

3.1The data story: the numbers behind the sign.

3.2The quadrant, on a phone.

4.1Juicero, 2016: design 68, market 20. The LED screen artwork.

5.1One case: Google Glass.

5.2The research library.

6.1Team mode, with the sample team the web app shows.

6.2Ask, on a phone.

7.1Design ≠ Market.

7.2设计 ≠ 市场。

Role

Design and front-end, one of the lead designers, with the KMSWERK team.

Figures

As published on kmswerk.com on 1 November 2026.

Photographs

Products in the posters: Wikimedia Commons, under the licence named on each poster, edited to monochrome.

Film

59 s, with sound.

Live

kmswerk.com