Creating a Design Ecosystem for a Fortune 500 Company
John Bellio
Omnichanel enablement by transforming Extra Space Storage's product suite into a seamlessly connected brand experience across all channels, ensuring consistency and convenience for customers navigating mobile, web, and in-person interactions.
Role: Lead Designer, working with three product managers, three teams of developers, and the marketing/brand department.
Company: Extra Space Storage
Design Library Scaling: Led the scaling of a comprehensive design library tailored to Extra Space Storage's product suite - including their native mobile app, internal web sales app, and a prototype for a kiosk app - ensuring consistent brand representation and user experience across all digital touchpoints.
Unified Brand Identity: Implemented standardized design elements, such as color schemes, typography, and iconography, to establish a cohesive brand identity across various platforms, enhancing brand recognition and reinforcing customer trust.
Omnichanel Enablement: Implemented design consistency across digital touchpoints enables Extra Space Storage to deliver a seamless omnichannel experience, where customers can effortlessly transition between mobile, web, and in-person interactions while maintaining a unified brand identity and user experience.
User-Centered Approach: Advocated for a user-centered design approach to influence design decisions and refine the user experience to meet customer needs effectively.
Cross-Platform Consistency: Ensured a seamless and harmonious user experience by applying consistent design patterns and interaction flows across multiple platforms, fostering familiarity and usability for customers interacting with Extra Space Storage's digital products.
