Overview:
Hey Dude Shoes partnered with creators to produce affiliate-driven content for their holiday campaign, with the goal of increasing product visibility and driving conversions during a key shopping season.
Approach:
I created engaging affiliate marketing videos that showcased Hey Dude shoes in a festive, lifestyle-driven context. The content focused on comfort, versatility, and gifting appeal, while integrating clear calls to action and purchase links optimized for holiday shoppers.
Results:
Produced short-form videos designed for social and affiliate platforms
Highlighted key product features relevant to holiday gifting
Created conversion-focused content aligned with seasonal trends