TikTok Shop Tastemakers | Community Engagement & Event Hosting
Mariana Smith
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Posted Jan 12, 2026
IRL Ambassador for TikTok Shop Tastemakers, moderating Discord, building creator community, and hosting in-person events including a Nashville creator meetup.
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Clients
TikTok
Role: IRL Ambassador & Community Moderator
Platforms: Discord, In-Person Events
Focus: Creator Community, Engagement, Brand Activation
Overview
As an IRL Ambassador for TikTok Shop’s Tastemakers Program, I supported and grew the creator community through both online and offline engagement. My role blended community moderation, event hosting, and creator relations—helping translate TikTok Shop’s digital ecosystem into meaningful, real-world connections.
Responsibilities
Moderated the official Discord server for the TikTok Shop Tastemakers community
Fostered a welcoming, inclusive environment for creators at various stages
Enforced community guidelines while maintaining a supportive, peer-driven culture
Answered questions, guided discussions, and escalated issues when needed
Represented the Tastemakers program in real-life settings as an ambassador
Planned and hosted IRL creator meetups and networking events
Acted as a bridge between creators and the program by surfacing feedback and sentiment
Key Highlight
Hosted an IRL creator event in Nashville (2025) alongside another Tastemaker creator
Brought together local creators for networking, collaboration, and community-building
Strengthened creator relationships and increased engagement beyond the platform
Helped humanize the TikTok Shop Tastemakers brand through face-to-face connection
Impact
Strengthened creator trust and retention through consistent community presence
Increased engagement within the Discord through active moderation and facilitation
Helped build a sense of belonging and peer support among Tastemaker creators
Extended the program’s reach and authenticity through IRL community-building
Skills & Tools
Discord moderation & community management
Creator relations & ambassador programs
IRL event hosting & facilitation
Brand representation & partnerships
Community engagement strategy
Trust & Safety & conflict resolution