E-commerce Loyalty Platform UX/UI
Anastasia Voronina
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Posted Nov 17, 2025
UX design for a web loyalty system with rewards, referrals and promotions. Clear admin dashboards, user accounts, responsive layouts and Figma prototypes.
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E-commerce Loyalty Platform - UX/UI Design
A responsive web and mobile platform connecting stores and customers through personalized rewards, loyalty programs, and subscription-based features. I designed the full experience from structure to final UI, ensuring clarity, efficiency, and smooth cross-device use.
My role: UX/UI Designer - user flows, wireframes, information architecture, visual system, and high-fidelity UI.
What I delivered: complete customer and admin journeys, subscription management flows, analytics dashboards, and a cohesive design system.
Outcome: a scalable, intuitive platform that improves customer engagement and simplifies reward management for both users and administrators.
Summary of goals, target users, and experience objectives for the loyalty and rewards ecosystem.
Customer-facing mobile screens showing browsing, subscription details, and personal profile actions.
Visual system defining main colors, accents, and typography choices to support contrast, readability, and visual hierarchy.
High-fidelity interface for customer tasks: browsing shops, viewing subscription tiers, and exploring loyalty benefits. Analytics and management screens giving administrators insights into revenue, shops, and subscription performance.