Wine App - Loyalty Program UX/UI
Anastasia Voronina
Wine App - Loyalty Program
A mobile application created from the ground up to digitize an existing loyalty program for a wine brand. I designed a clear, intuitive experience that helps users browse wines, track loyalty points, view discount conditions, manage profiles, and complete purchases seamlessly.
My role: UX/UI Designer - user flows, wireframes, information architecture, visual system, and high-fidelity UI.
What I delivered: complete navigation structure, loyalty tier mechanics, discount and reward screens, event flows, and polished UI across all key user journeys.
Outcome: a cohesive, user-friendly app that simplifies purchasing, improves loyalty engagement, and presents the brand through a refined visual identity inspired by natural wine tones.
Summary of the app’s goal—transforming a loyalty program into a mobile shopping experience with clear flows and subscription logic.
Initial low-fidelity wireframes used to define navigation, layout structure, and main shopping + loyalty interactions.
Color palette and typography defining the visual identity, inspired by rose, blush, and wine hues for emotional clarity.
High-fidelity UI demonstrating refined navigation, product browsing, loyalty mechanics, and smooth checkout experience.
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Posted Jul 19, 2024
Mobile app UI/UX for a wine store loyalty program. I designed a clear flow for browsing wines, subscribing to offers and earning points, with smooth search.
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