Started with an in-depth analysis of potential user needs and preferences to gain a better understanding of their requirements. Evaluated competitors to identify their strengths and weaknesses, which helped me formulate insightful hypotheses. Created potential user scenarios and developed a prototype. The primary goal was to design a simple, user-friendly MVP that includes all essential features. Now, users can effortlessly create stylish outfits in just a few clicks, gather all their outfits in one place and plan their daily wardrobe. Additionally, they can add clothes using AI or select from a ready-made collection of basic items.

A brand identity was developed, forming the basis for a design system and visual representation of all screens. This approach emphasizes style and minimalism while simplifying navigation.

In collaboration with the development team, the application was launched on the App Store and Google Play. To boost Outfitsy online presence, drive traffic and motivate users to download the app, I also created a landing page and social media visuals that highlight the app's features and benefits.

https://apps.apple.com/by/app/outfitsy-wardrobe-closet/id6496356352