From 10 to 100 orders for e-commerce with Meta Ads

evoli-shop, a specialty retailer of premium fabrics and materials for competition costumes, was struggling to grow beyond just a few orders per week. Despite offering exceptional products, they faced significant challenges:

Limited visibility in their niche market

Difficulty reaching professional costume makers without wasting ad spend

Competition from larger suppliers with bigger marketing budgets

Resource constraints as a small family-run business

They needed a strategy to showcase their unique products while emphasizing their core strengths as a reliable one-stop shop with fast delivery and exceptional customer support.

I developed a three-pillar Meta advertising strategy:

Product-focused creative testing - Implementing bi-weekly creative refreshes to showcase their materials in the most compelling way

Precision audience targeting - Finding and reaching professional costume designers and production companies

Methodical scaling and optimization - Growing their ad spend only when performance metrics justified it

Within just six months:

5X increase in sales from a few weekly orders to daily shipments

4,000+ new Instagram followers through ad engagement

Exceptional engagement metrics - 4.6% CTR and 2.3% link CTR (well above industry averages)

"Meta ads completely transformed our business. The results were outstanding! Our revenue increased 6X, with a profitable return from the very first order, including all the costs."

evoli-shop proves that Meta advertising isn't just for mass-market products. Even highly specialized businesses can thrive with the right strategy focused on:

Regular creative refreshes that outperform competitors with larger budgets

Precise audience targeting that finds your ideal customers

Disciplined scaling that ensures sustainable, profitable growth

Let's discuss how these same principles can help your specialty business break through to new levels of growth.