When Singa (a B2B karaoke software company) approached me, they were frustrated with their Meta ads performance. Despite success with Google ads, they struggled to generate qualified leads on Facebook and Instagram.

They needed to expand into the US, UK, Canada, and Australia markets, but their social campaigns were burning cash with poor results. Their team was skeptical after being told repeatedly that "Meta ads don't work for B2B."

I developed a comprehensive strategy to introduce them to Meta advertising with three core elements:

Extensive creative testing to find messaging that resonated with hospitality decision-makers on social platforms

Rigorous audience testing to identify and reach the right venue owners and managers

Professional tracking setup and account structure to measure results and optimize performance

In just five months, we achieved:

6X increase in qualified leads from venue owners and managers

60% reduction in cost per lead while maintaining the same ad spend

80% higher click-through rates across all campaigns

Most importantly, the quality of leads transformed their sales process.

If you're selling B2B and struggling with Meta ads, you're likely making the same fundamental mistake Singa was – speaking to business people in the wrong context.

I've proven this approach works for complex B2B products, and I'd love to show you how it can work for yours too. Let's chat about how to make Meta not just work for your B2B business – but become your secret weapon for growth.

This case study proves that B2B success on Meta isn't about luck - it's about having the right strategy. When you combine smart targeting, compelling creative, and continuous optimization, Meta can become a powerful channel for B2B lead generation.

Remember: your B2B customers are out there on Meta platforms. They might not be in "business mode" like they are on LinkedIn, but with the right message and approach, you can turn their social media time into business opportunities.