The goals is to raise awareness among students at Leiden University about the risks of horizontal and vertical data breaches and encourage caution when sharing personal information online.
So I decided to design an intense, horror-themed yet educational poster campaign. As Illustrator and Designer, I ensured the visuals and messaging were impactful and clear while aligning with the university’s educational goals. The design leverages the official Universiteit Leiden color palette to ground the poster in its institutional context, while layered with these discomforting elements to create tension and urgency. This deliberate contrast ensures the message stands out, compelling viewers to pause, reflect, and absorb the critical information presented.
In the meantime, the main poster (left side) were displayed campus-wide, sparking strong reactions and conversations among students about data safety and proving effective as a preventive measure.
That's all!
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0 likes · 15 views · Sep 3, 2025
The design were displayed campus-wide, sparking reactions and conversations among students about data safety and proving effective as a preventive measure.
Timeline
Aug 23, 2024 - Aug 27, 2024
