Pexpo Amsterdam - Event Poster, and Infographics Design

Pexpo Amsterdam wanted to create a distinctive and experimental visual identity for art events and exhibitions. The visual need to be out-of-the-box yet in line with Pexpo's brand identity. 

Designed posters and infographics featuring bold colors and quirky, heartwarming illustrations that reflect Pexpo’s out-of-the-box artistic approach. As a recurring Illustrator and Designer, I explored unconventional styles to match their creative vision.

 The visuals were widely used throughout the event, drawing attention and participation while reinforcing Pexpo’s unique and exploratory art culture.

"KUNSTMACHINE", ,my aim is to evoke a powerful, mechanized atmosphere. We've opted for propaganda-style posters featuring the signature red of the Pexpo logo alongside classic black and white elements, ensuring cohesiveness throughout the promotion. Size : A3 Portrait, 297 mm x 420 mm.

"HOOFDPOSTKANTOOR VAN DE LIEFDE", my focus is on providing guidance for participants. I crafted guides that align with Pexpo's textual and visual identity, using charming and endearing illustrations and bright red color to complement the event's affectionate and warm atmosphere. Size : A3 Landscape, 420 mm x 297 mm.

"DE NIEUWE - ZOMERPROJECT", I aim to outline and elaborate on the fictional animal exhibition's content. Our guides and explanations revolve around the event's theme, incorporating unique animals and fantastical creatures to engage attendees. Size : A3 Landscape, 420 mm x 297 mm.

"DE NIEUWE - TENTOONSTELLING EN WORKSHOPS" event, I've showcasing unique and unusual animal clay artworks while staying true to Pexpo's aesthetics and style. The design is crafted to be eye-catching yet approachable, highlighting the distinctiveness of the pieces while maintaining a friendly vibe. The use of blue and yellow colors helps to strike a balance between a cool, inviting feel and the attention-grabbing elements of the exhibition. Size : A2 Portrait, 420 mm x 594 mm.

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