Elettropotenza

Website and branding developed for Elettropotenza, an Italian company specializing in electrical systems, Wi-Fi connectivity, and smart home devices. elettropotenza.it/

The project was developed in Madrid through remote collaboration with Lorenzo Appiani and Emilio Potenza.

Our work was guided by the client’s request to rethink and redesign the website’s structure and logic, simplify the service offering, clearly communicate the strengths of the business, and refresh the brand identity.

We redefined the hierarchy and structure of the site through detailed sitemaps that clarified the different services.

We created wireframes and interactive prototypes to demonstrate how the website and mobile versions should respond to user interactions, and we also explored animations designed to engage potential clients.

Most of the UX and UI work was done in Sketch. In this project, I focused primarily on the website structure, visual assets, and shaping user interactions in close collaboration with our developer.