Zuper App - Roberto Salodini

Zuper is a German startup focused on personal finance, budgeting, and savings. Its app lets users manage multiple bank accounts from one screen.

As Lead UX/UI Designer, I collaborated with two designers on prototypes and user flows, while also helping develop the brand identity.

My role covered the app experience for iOS and Android, website design, print materials, and building a design system to ensure consistency across platforms.

The flow of the app were discussed, iterated on and finalized with different stakeholders, mainly our Product Managers and Designers.

Customer Journey Maps were also made to analyze and read potential edge cases, and specific interactions with our product, from multiple perspectives.

The define and ideate phases were based on problem statements refined through user research and surveys. For each project, we used “How might we” questions to frame core needs and guide ideas.

From quick sketches and ideas, we usually passed to digital wireframes that were analyzed and assessed with developers, and finally organized into interactive prototypes.

Those prototypes, when possible, were again tested with customers and iterated on, before the test and production versions of the android and iOS app were released.

Another important element that was developed in a team effort was a Zuper design system.

We started defining a color palette and typography hierarchy. From there we created a structure and ramification of assets, components and patterns for the apps usage.

Finally, we added illustrations based on our iconography and interactive elements.

Creating a design system helped us maintain consistency throughout our work.

It ensured uniformity across every step of the app, website, and various project iterations.