ISeeChange Apps and FloodTracker

During my time at ISeeChange, I designed different aspects of the apps and user flows. These tools helped users submit more structured and relevant data, increasing the platform’s value for both communities and cities.

I conducted qualitative interviews with active users to uncover pain points and unmet needs.

Insights from these conversations directly informed new posting and tracking flows that better aligned with real user behavior.

These improvements increased engagement and made the platform easier to use over time.

Insights from these interviews led to a broader redesign of key parts of the main apps and websites.

We reworked navigation patterns, redesigned the post creation flow, and helped shift the overall product direction to support how users interact.

To support the redesign, I was responsible for setting up, structuring, and maintaining the Design System at ISeeChange. This system served as a foundation, ensuring a consistent and cohesive user experience across the apps, websites and customer platform.

We faced a significant drop-off at the signup/login stage, with the existing form underperforming.

To address this, I designed and implemented an A/B test for a revised form. Using Mixpanel flows and Hotjar recordings, I analyzed user behavior and pinpointed friction points.

The new version showed a clear improvement. Conversion rates increased to 80%, and user errors and drop-offs significantly decreased.