Client: Plumb It All Ltd.

Website: Plumb It All Ltd.

Project Duration: 2 Years (2022-2024)

Overview:

I managed and optimized Google Ads campaigns for Plumb It All Ltd., a leading provider of plumbing services. My objective was to boost online visibility, drive targeted traffic to the website, and increase lead generation through strategically crafted and continuously optimized ad campaigns.

Key Responsibilities:

Campaign Strategy and Setup:

Keyword Research: Conducted comprehensive keyword research and competitor analysis to identify high-impact keywords.

Campaign Structure: Designed and organized ad campaigns into well-defined ad groups, ensuring relevance and targeting accuracy.

Ad Copywriting: Developed compelling and persuasive ad copies with clear calls-to-action to maximize engagement.

Ad Creation and Optimization:

Ad Variations: Implemented A/B testing for ad variations to identify the most effective messaging and visuals.

Bid Management: Adjusted bids based on performance data to optimize cost-per-click (CPC) and achieve better ad placements.

Performance Monitoring: Regularly monitored key performance metrics such as impressions, click-through rate (CTR), and conversion rates to ensure campaign effectiveness.

Performance Analysis and Reporting:

Data Analysis: Analyzed performance data to identify trends, strengths, and areas for improvement.

Reporting: Generated detailed reports highlighting key metrics, insights, and recommendations for ongoing optimization.

Stakeholder Communication: Provided clear and actionable insights to stakeholders, ensuring alignment with business goals.

Key Metrics and Achievements:

Impression Share and Competitive Analysis:

Achieved an average impression share of 10.91%, competing effectively against major industry players.

Maintained strong top-of-page rates and competitive position above rates in comparison to other advertisers.

Daily and Hourly Performance Optimization:

Identified peak performance times, with the highest impressions occurring on Sundays and Mondays, particularly between 12 AM and 1 AM.

Optimized ad scheduling and bid adjustments to capitalize on high-traffic periods.

Demographic Targeting:

Successfully targeted a wide demographic range, with notable engagement from users aged 55-64, representing 27.52% of the impressions.

Tailored ad strategies based on demographic insights to improve relevance and conversion rates.

Tools Used:

Google Ads Manager

Google Analytics

Keyword Planner

Performance Reporting Tools

Outcome:

The Google Ads campaigns for Plumb It All Ltd. resulted in increased online visibility, significant website traffic, and a notable rise in lead generation. Through continuous optimization and strategic management, the campaigns demonstrated strong performance metrics and contributed to the company’s overall business growth.