Project Details: Social Media Management and Advertising for Mobel Home Furnishings

Client: Mobel Home Furnishings

Social Media Platform: Facebook , Instagram , TikTok

Project Duration: 2 Months (01/05/24 - 28/06/24)

Overview:

I managed social media presence and advertising campaigns for Mobel Home Furnishings, a leading provider of high-quality furniture and home decor. Leveraging Facebook, Instagram & TikTok's platform, I curated engaging content, executed targeted advertising strategies, and analyzed performance metrics to optimize campaign effectiveness.

Key Responsibilities:

Content Strategy and Creation:

Developed compelling content aligned with Mobel Home Furnishings' brand voice and aesthetic.

Curated visuals and crafted copy to highlight product features, promotions, and brand stories.

Advertising Campaigns:

Utilized Facebook & TikTok Ads Manager to create and launch targeted campaigns.

Implemented A/B testing for ad creatives, audiences, and placements to maximize ROI.

Managed budget allocation and monitored campaign performance to achieve KPIs.

Community Engagement:

Fostered community interaction through timely responses and engagement with audience comments and messages.

Encouraged user-generated content and customer testimonials to enhance brand credibility.

Analytics and Reporting:

Regularly analyzed campaign metrics and provided insights to optimize performance.

Prepared comprehensive reports detailing key metrics such as reach, engagement, conversions, and cost per acquisition (CPA).

Achievements:

Increased brand visibility and engagement metrics by 400%.

Successfully drove sales through targeted advertising efforts.

Received positive feedback and testimonials from customers highlighting improved brand perception and customer satisfaction.

Tools Used:

Facebook Ads Manager

TikTok Ads Manager

Social media scheduling and management tools

Analytics and reporting tools for performance tracking

Outcome:

My efforts contributed to enhancing Mobel Home Furnishings' online presence, driving customer engagement, and achieving measurable business objectives through strategic social media management and targeted advertising campaigns.

For more details, view Mobel Home Furnishings' Facebook page: https://www.facebook.com/mobelhomefurnishings/

Instagram Page: https://www.instagram.com/mobelhomefurnishings/

TikTok Page: https://www.tiktok.com/@mobel.home.furnishings

For Ad Reports, please click here: https://fb.me/1U4eW6UShVmXQSJ