SaaS Solution for Telecom Companies

Project goal Sitenna is a revolutionary cloud-based solution backed by Y combinator aimed at streamlining and modernizing telecommunication site acquisition and management. This unique interconnected platform encompasses plenty of valuable features and enables a fully digitized process of searching for, assessing, negotiating, and acquiring wireless cell sites in one single place while reducing deployment and management costs for all parties.

As the process of site acquisition and its management is currently outdated, manual, and tedious, Sitenna decided to develop high-end software to eliminate paperwork, reduce legacy manual processes, boost work efficiency, and give access to all necessary tools on one single platform. What’s more important, the main focus of this project was to speed up the site acquisition process from months to a matter of weeks.

Therefore, the client chose Cieden as a trusted partner in this exciting journey to assist them with creating a catchy yet professional design that would convey their brand vision and values. Our team assigned 2 specialists (a designer and a lead designer) to work on developing a coherent visual story for Sitenna’s solution. In addition, 3 professionals including a manager, designer, and illustrator were responsible for creating their marketing website.

👉 Task – to design interconnected high-end software to eliminate paperwork

👉 Team – UX/UI designer and design director

👉 Duration – 18 months

👉 Scope – discovery phase, UX audit, product UX/UI design, and design system

Project сhallenges 🌪️

Turning a low-quality, non-user-centered initial product with unclear structure and disrupted user flows into a customer-centric solution with a fluid design. Collaborating with the client to establish brand vision, tone of voice, and audience analysis prior to website design. Developing and validating core design and functionality ideas with minimal client involvement. Automating and optimizing outdated, time-consuming offline contract processes with diverse attributes. Crafting designs not only for the client's software across various user roles but also shaping the visual structure and design of their marketing website.