Real Estate Wizard Wireframes

Case study: https://cieden.com/real-estate-wizard-wireframes

Project goal: Every real estate startup faces fierce market competition and strives to stand out by offering unique value. Our product's primary value lies in personalized content for each customer, achieved through automation and third-party integration for data enrichment.

One notable industry challenge is the user profile of real estate SaaS products. While the main customers are real estate and brokerage firms, the primary users, real estate agents, tend to be over 55 years old on average. This necessitates prioritizing accessibility and usability in our design solutions.

Initially approached to assist with product discovery, our collaboration evolved into a comprehensive user experience design project. The solution, designed for global real estate agencies, focused on three key aspects: property listing management, lead and client management, and an intuitive website builder. This solution, embedded in a broader product ecosystem, stands out for its uniqueness, even though indirect competitors cover some aspects of its features.

👉 Task – to conduct an exhaustive product discovery and create a UX design with advanced options for brokerage and real estate management, including a simple algorithm of webpages personalization

👉 Team – Business Analyst/Proxy PO and 2 UX/UI Designers

👉 Duration – 4 Months

👉 Scope – complete user flow for two user roles, more than 200 screens; supporting documentation

Solution: On this project we were building the logic for a new SaaS product that combined website builder functionality mixed with real-estate CRM. The client approached us with a product vision and high-level business requirements, which during discovery phase were transformed into concrete user requirements. We were involved in the project as UX specialists, thus the results of our work were handed over to UI team for next design phase along with handing over solution logic and functional requirements to the development team.

👉The discovery stage of the project began by exploring the functionality of the existing legacy system. Further discovery meetings were conducted to reveal business requirements about the new capabilities of the product. Based on these discoveries, the team defined the scope in the form of information architecture, clarified the types of users with their accesses, and produced user flows for main scenarios.

👉 During the UX design stage, the team concentrated on functional requirements, non-functional requirements (e.g. usability and accessibility), as well as business objectives and selling points from marketing and monetization perspectives.

Check out some of the core features of the product: