Meta CAPI & CRM Conversion Attribution

Challenge Conversion signals were fragmented across browser, server, CRM, and e-commerce systems, making attribution unreliable.

Solution I mapped events and identifiers, implemented browser and server-side tracking, configured deduplication, connected Make and Kommo, and validated WooCommerce conversion flows.

Outcome The resulting setup provides cleaner event data, traceable diagnostics, and a maintainable attribution layer for campaign optimization.