Valora: CRM Scoring & Operations Automation

Challenge Lead and product information was fragmented across operational tools, making qualification, ownership, and follow-up difficult to manage consistently.

Solution I normalized records, designed scoring and routing rules, connected HubSpot, Airtable, and n8n, and added automated follow-ups, alerts, validation, and documentation.

Outcome The system created a clearer CRM pipeline, repeatable operations, and reliable visibility across 89 products without depending on manual coordination.