Global Expansion Plans of a Nordic Online Bank

In 2022, I get in touch with an online bank based in Norway. This prominent entity, born from the merger of several online banks within a conglomerate, is poised to establish itself as a key player in the Nordic online banking sector. With a significant presence in the industry spanning multiple years, this institution has solidified its position in the Nordic market.

Presently, the bank offers a range of online financial services including consumer loans, consolidation loans, and savings accounts. Their primary objective is to extend their operations into new territories, initially focusing on expanding their footprint globally.

Following this expansion, they intend to introduce a broader array of products to cater to a diverse customer base. Bolstered by strong financial performance, the institution recognizes the current juncture as ideal for a strategic rebranding initiative.

For several weeks, I embarked on an intensive journey to craft a new brand identity for the Nordic online bank. Tasked with rebranding the institution to align with its global aspirations, I delved deep into research, market analysis, and creative brainstorming sessions.

Initially, my focus was on conceptualizing new names that would encapsulate the essence of the bank's vision and values. After rigorous exploration and evaluation, I presented a comprehensive list of ten brand identity suggestions. Each suggestion was meticulously crafted to resonate with the target audience while reflecting the bank's commitment to innovation, reliability, and customer-centricity.

Accompanying these name suggestions were vivid visuals that brought the brand to life. From sleek logos to dynamic color schemes, every element was designed to evoke a sense of trust, modernity, and sophistication.

As the project progressed, one design began to emerge as the frontrunner. It captured the essence of the bank's ethos while standing out as distinctive and memorable. With unanimous agreement from the bank's stakeholders, we proceeded to fully develop this chosen design into a comprehensive brand identity.

Through collaborative effort and unwavering dedication, we transformed the bank's vision into a tangible reality. The new brand identity not only reflects the institution's global ambitions but also serves as a beacon of trust and innovation in the competitive landscape of online banking.

I delivered a full solution to the customer, including website design, ads, powerpoint template, letters, reports template (made in Google Doc and Word), business cards, access cards, social media visuals...