Designing a new website for a Financial Consulting company

François Savard

0

Brand Designer

Web Designer

UX Designer

Figma

Hotjar

As the lead designer and developer, I took charge of revamping a financial advice company's website, aiming to give it a fresh, modern look that would resonate with clients and attract more leads. The main goal was clear: create a website design that feels sleek and professional, building trust with visitors right from the start. I customized a WordPress theme to match the company's brand identity, focusing on clean lines, easy navigation, and engaging visuals to make sure the user experience is smooth and reflects the company's expertise.

Website before:

Old landing page
Old landing page
Main service page
Main service page
Blog page
Blog page

Results

Boosting conversion rates was a big part of the project. I wanted to make it easier for visitors to become leads, so I added clear call-to-action buttons, optimized forms, and persuasive content to encourage them to take action. We also made sure the website was easy to find online by migrating existing content and tweaking it for better search engine rankings. By using the right keywords and tags, we ensured the website would show up more prominently in search results, helping the company reach more potential clients.
New homepage with clear CTAs
New homepage with clear CTAs
Innovative horizontal slider to present the company's process
Innovative horizontal slider to present the company's process
Redesign of main service page
Redesign of main service page
Forms on the side of each article page to increase conversion rate
Forms on the side of each article page to increase conversion rate
Throughout the process, I kept communication open with the client, getting their input and making adjustments to meet their needs. The result? A modern, user-friendly website that not only showcases the company's expertise but also helps them grow their business online.
I would love to help you for your next projects, so reach out to me!
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Posted Mar 20, 2024

Lead a website redeisgn for a financial advice company, focusing on sleek design, user-friendly navigation, and enhanced conversion rates.

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Brand Designer

Web Designer

UX Designer

Figma

Hotjar

François Savard

Web and Product Designer 🖥️

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