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In 2021, I collaborated with Geneva-based design agency "Procab" on the re-design of a famous watches swiss-maker: Edox. The brand, still operating since its creation in 1860, is very well known for its highly water resistant watches and appreciated by connoisseurs around the world, from Europe to Asia.

The previous design was lacking emphasis on nice & good-looking visuals, especially for the watches so for the re-design, the accent was to put first the watches from the manufacturer with key visuals, in addition with the use of a more modern font based on their own branding, the "Barlow" type-family.

Hereafter is a visual of the homepage made in the very first steps to try & find specific art & design directions:

After getting feedback from the client & the team, the definitive look of the homepage appears as below when browsing through the desktop version of the site:

In total, many pages were designed each with their specific assets, for both desktop & mobile versions of the site, including the following ones:

Homepage

Watchfinder page (custom search)

Product page

Builder page

Year 2021 Agency Procab Client Edox Role Visual & Web Designer