Planity is a booking plateform offering beauty services for both customers & professionals, in few simple steps. First introduced in France by its founders, Antoine Puymirat, Jérémy Queroy & Paul Vonderscher, the company has now extended its scope beyond french territory to gain new users from Belgium and Germany.

For its logotype, Antoine asked me to design a very simple & modern one, quite similar with some you can see in the luxury industry, such as 'Chanel'. The final version, which can be seen just below, has been used since the brand launch back in 2016.

For Planity's brand symbol, Antoine and his team wanted to use the 'P' letter from the wordmark, with a slightly thinner ending result which can be seen hereafter. This symbol has been mainly used for the app of Planity during its launch.

During its launch, Planity had 2 different plateforms for 2 different type of users: traditional customers who wanted to book for beauty services and professional who had their own dedicated plateform.

Planity's homepage was initially designed to have something very bold, modern, sleek & edgy. It had to display a main search bar - for booking beauty services among the different professionals available - as well as a very eye-catchy visual. The impact then would be immediate to its audience.

In parallel, professionals had their own plateform displaying specific offers and features only available to them. The main goal here was also to have an appealing render to catch the attention of professionals the same way as the main website.

Since its launch in 2016, Planity became the N°1 booking plateform in France for beauty services. Earlier in 2024, the company raised more than 45 millions of euros to expand its business at an international scale. The company wants to continue to develop and improve its software using latest AI technology for the coming months & years.

Years 2016 — 2018

Client Planity

Role Brand, Visual & Web Designer